How do I set up UTM parameters and analytics to track traffic originating from ChatGPT?

To track traffic from ChatGPT, you can use UTM parameters and analyze referral data in Google Analytics 4 (GA4). When ChatGPT provides links, it often includes the parameter utm_source=chatgpt.com in the URL, which you can use to identify traffic from ChatGPT. (Nearview Media, AdPushup)

To set up UTM parameters:

Use UTM parameters: Add UTM parameters to your URLs to track traffic from ChatGPT. The standard template includes utm_source, utm_medium, and utm_campaign. (eSEOspace)
Create UTM codes: Use a UTM builder to generate these codes. (utmbuilder.com)
Where to use UTMs: Use UTMs in your own ChatGPT-integrated experiences, outreach, and partner content. (eSEOspace)

To analyze traffic in GA4:

Check Referral Traffic: Go to Reports > Acquisition > Traffic acquisition and look for "chat.openai.com" or similar domains in Session source. (eSEOspace, Nearview Media)
Create a custom report: Create a custom report or exploration filtered by Source contains "openai" or "chat". (eSEOspace)
Add secondary dimensions: Add secondary dimensions like Landing page + query string to see if UTM-tagged links are coming through. (eSEOspace)

How do I set up UTM parameters and analytics to track traffic originating from ChatGPT?

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