What are the limitations or restrictions of the Starter plan that users should be aware of?
Last updated: 11/13/2025
What are the limitations or restrictions of the Starter plan that users should be aware of?
The Shopify Starter plan has several limitations:
- No online store: It does not offer a fully functional online store. (DemandSage, LitExtension)
- Limited customization: There is limited freedom to customize and brand the website, and only the Spotlight theme is available. (Shopify Help Center, LitExtension)
- No staff accounts: The plan does not support adding staff accounts. (Shopify Help Center, DemandSage)
- No product collections: It doesn't offer the capability to group products into collections. (Shopify Help Center)
- High transaction fees: The plan has a 5% transaction fee when using Shopify Payments. (LitExtension, DemandSage)
- No marketing automation: Marketing automation features are unavailable. (DemandSage)
References
- Shopify Starter Plan: Pros & Cons of the $5/mo Option [2025]
- Starter plan - Shopify Help Center
- Shopify Starter Plan (2025) – Features, Pros & Limitations
- What are Starter 401(k) plans? - Guideline
- Limitation on Sharing Prototypes in the starter plan - Figma Forum
- Starter 401(k) Plan Basics Employers Should Know - OnPay
- Usage Limits for Starter Plan
- How Many Products Should I Start With Shopify? - EComposer