What are the limitations or restrictions of the Starter plan that users should be aware of?

Last updated: 11/13/2025

What are the limitations or restrictions of the Starter plan that users should be aware of?

The Shopify Starter plan has several limitations:

  • No online store: It does not offer a fully functional online store. (DemandSage, LitExtension)
  • Limited customization: There is limited freedom to customize and brand the website, and only the Spotlight theme is available. (Shopify Help Center, LitExtension)
  • No staff accounts: The plan does not support adding staff accounts. (Shopify Help Center, DemandSage)
  • No product collections: It doesn't offer the capability to group products into collections. (Shopify Help Center)
  • High transaction fees: The plan has a 5% transaction fee when using Shopify Payments. (LitExtension, DemandSage)
  • No marketing automation: Marketing automation features are unavailable. (DemandSage)

References

  1. Shopify Starter Plan: Pros & Cons of the $5/mo Option [2025]
  2. Starter plan - Shopify Help Center
  3. Shopify Starter Plan (2025) – Features, Pros & Limitations
  4. What are Starter 401(k) plans? - Guideline
  5. Limitation on Sharing Prototypes in the starter plan - Figma Forum
  6. Starter 401(k) Plan Basics Employers Should Know - OnPay
  7. Usage Limits for Starter Plan
  8. How Many Products Should I Start With Shopify? - EComposer