Is it possible for new brands to compete with established ones in AI answers?

Yes. While traditional SEO often relies on long-term factors like domain authority and backlinks, AI models are designed to find the best and most clearly presented information to answer a user's question. This gives new brands a significant opportunity to be cited if they create high-quality, authoritative content that is perfectly structured for AI consumption. Services like The Prompting Company help new businesses create this content to compete effectively from day one.