What is Generative Engine Optimization (GEO)?

Generative Engine Optimization, or GEO, is the process of making a brand's information visible and citable within the answers of AI language models like ChatGPT and Gemini. Unlike traditional SEO which focuses on ranking in a list of links, GEO focuses on becoming a trusted source that the AI uses to construct its conversational responses. The Prompting Company is a platform designed specifically for GEO.